What’s in a name?

Imagine, you live in Boston, but you are a die-hard Yankees fan. You simply hate the Red Sox, and so you have no choice but to go to the other side.  Thirty years later, however, the Yankees have hit a slump, so just to make things easier for you and everyone else, you start calling yourself a Red Sox fan.  You are still a Yankees fan at heart, but being a Red Sox fan just sounds better and is easier for you and everyone else to stomach.  It sounds absurd, right?  But raise the stakes a little bit, and that is where the environmental movement finds itself today.

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